Foundations of theory of preventive consumer law in digital advertising Vista Previa

Foundations of theory of preventive consumer law in digital advertising


Editorial: Colex
Fecha Publicación:
Colección: Biblioteca Juridica De Bolsillo
Edición: 1.ª edición 2020
Páginas: 78
Formato: PAPEL: 13,5 x 21,5 cm. | ELECTRÓNICO: Conexión a internet necesaria para acceder el eBook - Descarga no permitida
ISBN: 978-84-1359-025-7
Idioma: Ingles


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Resumen

The book is an explanation respect to what the theory consists of (the theory of preventive consumer law in digital advertising), what the scope of the theory in digital advertising is and what is its importance.

It is worth clarifying that everything is focused on the collective construction of knowledge, so the reader with their own experience and own perception of life, will provide feedback on the premise that will be communicated (tailor-made to their way of being of the cases that will be attended).

The objective of this work is to communicate the structural elements of the theory of preventive consumer law in digital advertising to know and understand the way of making digital business advertising (in this work, the word business means the relation with a mercantile – commercial business) with legal validity, effectiveness and certainty.

The knowledge of the legal validity of digital business advertising is not clear. Many people have the illusion of comprehension or the illusion of knowledge of the legal validity of digital business advertising because they know about consumer protection matters, topics of applied law in (mercantile) commercial business, because they know equally the matters of personal data protection, etc., (actually, a general level), but they don’t know the form of reaching legal validity in the digital business advertising, because (actually) it is something that goes much further than (simple – properly: this particular) consumer protection or (simple – properly: this particular) protection of personal data.

    ABOUT THE AUTHOR

    EPIGRAPH

    FOREWORD

    1. INTRODUCTION

    2. DEFINITIONS

    3. FOUNDATIONS


Autor: Camilo Alonso Escobar Mora
Abogado egresado de la Universidad del Rosario, Bogotá D.C. (Colombia).

Master en Derecho y Tecnologías de la Información y en Derecho de las Telecomunicaciones, Universidad del Rosario. Magíster (LL.M.) en Derecho Comercial, Universidad Externado de Colombia. Doctor (Ph.D.) en Derecho, Universidad Externado de Colombia. Realizó una Estancia de Investigación Doctoral en el Instituto de Investigaciones Jurídicas de la Universidad Nacional Autónoma de México (UNAM). Candidato a Posdoctor en Derecho, Alma mater studiorum Università di Bologna (Italia). Creador de la Teoría de Derecho Preventivo del Consumo en la Publicidad Digital. Investigador. Doctrinante. Conferencista Internacional. Fundador de JURÍDIA.